It’s time for the movie theater industry to step into the 21st Century and begin offering vegan options at concession stands. The highest growth of any sector in the food industry is plant-based, yet movie theaters are still stuck in the same old rut of popcorn, nachos and Coke. If they want to lure Millennials and Gen Z’ers back to their cinemas they must realize that these customers’ tastes have changed and there are now a wealth of vegan options in the market that are deliciously suited to theater snack food for moviegoers who are looking to eat healthy and ethically.

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